Web Development Questionnaire

Part 2: FOCUS

1. PURPOSE
What is the purpose of your website?

2. GOALS
What goals does your organization intend to accomplish with this website?

3. AUDIENCE DEMOGRAPHICS
Who do you want to reach? Be as specific as possible. (i.e., age range, professionals, interests)

Part 3: LOOK AND FEEL

1. LOGO
Do you have a business logo or slogan that you would like to use?
This can be used to help you create a theme for your website.

2. FONT STYLE
These are the basic font styles which are common to most computer systems.
Please select one or two of the following font styles for the content of your pages:

3. COLORS
Do you have a color scheme that you would like to use?

4. VISUAL ELEMENTS
Describe any visual elements or styles you would like used, including elements from existing marketing materials.

5. URL's
List any other web sites that you find compelling.
What do you find the most interesting about these sites? (e.g. style, colors, layout, organization, content, etc)

Part 4: ORGANIZATION

1. CONTENT
Will this site use existing content if so, what is the source and who is responsible for approval?

2. GLOBAL ELEMENTS
What elements are key items that you wish to have available to the user on every page?

3. FLOWCHART - NAVIGATION
This will help you to organize your site into sections. Use this to create your navigation/menu system.

4. BRAND RECOGNITION
Do people know what the site does even before they go there? Either through the meaning of the name or by advertising.

Part 5: MARKETING / UPDATING

1. MARKETING GOALS
Briefly, what are your short-term marketing goals?

2. WEB SITE
How will this website help to meet your goals?

3. MARKETING OF WEB SITE
Do you have an existing plan or marketing strategy to promote this site?

4. UPDATES
Do you plan on keeping the site updated? If so, how often? Which pages or content?
Who is responsible for updating and providing content?

Part 6: ADMINISTRATION

1. CONTACTS
Who are the primary contacts from your organization and who has final approval on this project?

2. LAUNCH DATE
What is your target launch date for this site? What are the factors surrounding this deadline?